A dozen English brands, led by Santander, Movistar and BBVA, appear among the 500 most valuable brands worldwide, according to the ranking by 'Brand Finance', which puts Google as the most valuable teaching, ahead of Microsoft and Wal-Mart, which gives it the first post he occupied last year.
Specifically, Santander is located at number 15 in the rankings, two below the list of 2010 with a brand value of 26,150 million dollars (18 460 million euros), making the entity Cantabria in the fourth financial institution's brand value, second only to Bank of America (6), Wells Fargo (9) and HSBC (11).
Meanwhile, Movistar is number 51, opposite the 77 position last year with a brand value of $ 14.935 million (10.543 million euros), which serves the company run by Cesar Alierta to position itself as the sixth largest company worldwide in brand value, second by Vodafone (5), AT & T (10), Verizon (12), China Mobile (25) and Orange (29).
turn, BBVA ranks 79, twelve positions below the place occupied in 2010 with a brand value of U.S. $ 10.728 million (10.573 million euros).
The other English brands fail to appear in the list of the 500 most valuable brands worldwide are: Iberdrola, ranked 111 (compared to 183 in 2010), O2 in the post 146 (137), Zara at position 218 (212), Endesa at position 296 (300), Mapfre in the post 339 (330), ACS in place 358 (245), Cepsa is able to enter this year in post 446, and Day, placed in 457, while Ferrovial position drops to 471 (395).
GOOGLE, the most valuable brand.
Globally, Google appears in the 2011 edition of the ranking as the world's most valuable brand, a position higher than the figure last year, with a score of 44.294 million dollars (31 270 billion), surpassing Microsoft, to win three seats with a value of 42,805,000 dollars (30,220 million euros), and Wal-Mart, which lost the top spot in 2010 with a rating of 36 220 million ( 25.573 million euros).
Parallel to the rise of Google, the technology sector accounts for four of the top ten, and that IBM remains in fourth place, while Apple goes up to eighth place, compared to the twentieth, 2010.
Also, the ranking of 2011 established the supremacy of the U.S. for another year, which places a total of 166 marks among the 500 most valuable in the world, of which 44 are among the top 100.
On the other hand, stresses the fall to No. 16 in the soft drink maker Coca-Cola, which last year stood in third place, and with a brand value of U.S. $ 25.807 million (18.212 million euros) for the first time out of the top ten ranking positions.
In contrast, Facebook, a company that has attracted more attention worldwide, breaks into the ranking in the post 281, with a brand value of 3,690 million dollars (2.603 million euros).
'Brand Finance' combines information on income and corporate profits and profit forecasts, with the calculation of the royalty rate and brand strength to develop its ranking of the 500 most valuable brands worldwide.
Via Europapress
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