Bodegas Vega Elder, family business Designation of Origin Toro has signed a joint venture with China's Import & Export Qingtian Ouyuda and opened its first office in the city of Qingtian in the state of Zhejiang (China).
According to Europa Press reported sources of this winery, the goal is to open about 20 franchises in major Chinese cities over the next two or three years.
All franchises have the same decor and are a reflection of the shop-office Castilian-style original is in the facilities of Bodegas Vega Elder.
In establishments created in this joint venture Hispanic China also aims to market the wines, to educate the Chinese consumer in the consumption of quality wines through tastings and courses learning.
"This joint venture is shared with Bodegas Garvan, of Toledo, which will occupy the segment of cheap wine and other olive oil companies" have indicated the same sources.
The official opening of this office located in the "economic and financial heart" Qingtian City, took place on Jan. 29, "date very representative as one of the last days Chinese year and be one of the periods of greatest consumption. "
For this reason he traveled to China Wenceslas Gil, one of the owners of Vega Elder, who took the opportunity to learn about Chinese customs and visit the new franchises that are enabling these dates, such as Beijing, Hangzhou, Wenzhou and Lishui.
Via Europapress
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